chloe lindridge

I make large digital prints by extrapolating and contorting letters into unrecognisable shapes on Adobe Illustrator, and I create striking, visually engaging compositions using Adobe Photoshop through experimenting with layers of saturated colour. The designs are printed on a variety of materials including matte finish paper, velour fabric and vinyl. My practice began with the exploration of the relationship between digital editing and abstraction, with the aid of typography. More recently, this exploration has shifted, now focusing on the relationship between image and text. I am using digital editing programmes to experiment with words from popular culture and how these can be made into a physical object or image, without being truly distinguishable. My practice looks at translation: the process from starting with text, to making a digital print that lives on a computer screen, to producing a large-scale print – a physical two-dimensional object that can installed like a painting.